Youneeq Web Site Details Algorithm That Identifies User Preferences — Matching Highly Targeted Content and Advertising
Victoria, BC, August 1, 2011 — Digital Cavalier Inc. is excited to announce the launch of its Youneeq web property, outlining the Youneeq Organic Personalization Engine – the next generation in Adaptive Behavioural Targeting for enterprise level websites. The Youneeq website details the proprietary algorithm’s ability to micro analyze web user behavior, targeting users with highly relevant content and advertising in real time creating an important high powered marketing tool never seen before.
Using a proprietary genetic algorithm, Youneeq creates a profile that evolves with the user, allowing site owners to pinpoint users with extremely pertinent content and advertising, performed in real time. Since Youneeq delivers more personalized, relevant content on websites, visitors will stay longer, see more pages, and attract higher advertising rates, which makes a web property more profitable. Investors and information seekers visiting the Youneeq web site can read more about Youneeq’s powerful attributes.
“Youneeq is an important technology that we’ve been developing for quite some time, and with the launch of our Youneeq website we can show the public and investors precisely what the product does,” says Murray Galbraith, President and CEO of Digital Cavalier.
About Youneeq
Youneeq is an Organic Personalization Engine — next generation in Adaptive Behavioural Targeting for enterprise level websites. Youneeq addresses the ABC’s of web site ownership: Ad rates, Bounce rates and Conversion rates – by providing a unique, personalized content experience for every unique visitor. Using a proprietary genetic algorithm, Youneeq begins to build a profile of each visitor within only a few clicks. This profile then evolves with the user, allowing site owners the ability to deliver highly targeted, relevant content – including advertising messaging – in real time.
About Digital Cavalier
Digital Cavalier is a full service Information technology firm, dedicated to developing cutting edge sales, marketing technologies and solutions. Digital Cavalier’s behavioural marketing and business intelligence fulfils a promise made 10 years ago for a truly interactive web experience. It marries consumers to advertisers, creating a superior ROI for advertisers by increasing revenue and community for website owners and operators.
