Truth Publishing Company Signs On For Production Across Network
Victoria, BC, November 24, 2014 – Youneeq, the next generation in predictive analytics for Internet publishers, advertisers and e-commerce websites, is excited to announce a production agreement with online news publisher, Truth Publishing Company.
Youneeq is currently operating on elkharttruth.com, the primary news site for The Elkhart Truth, a daily newspaper in Elkhart, Indiana. Under the production agreement, Youneeq’s patent pending solution will be installed on additional media properties within their network, pinpointing personalized recommendations to each individual visitor. Personalized recommendations to each visitor are displayed under a “Recommended for You” section on each site.
“We are excited about the audience engagement results Youneeq has delivered during the trial period,” says Brandon Erlacher, publisher for The Elkhart Truth. “We look forward to seeing the impact on our other properties, and collaborating further with Youneeq to develop customized editorial and administrative tools.”
“Our team can’t wait to see what Youneeq does for audience and advertising performance across the Truth’s network,” says Mark Walker, President of Youneeq. “Between October and November of 2014, The Elkhart Truth site alone shows that Youneeq visitors have an average session time of 7 minutes; that’s nearly 7 times longer on site than non-recommended content.”
Youneeq’s content recommendations come from the publisher’s database — Youneeq does not display or link to content from competitors’ websites. It analyzes and learns about individuals that visit, evolving quickly and becoming more accurate, predicting and delivering personalized targeted content every time the visitor is engaged with a publisher’s site.
About Truth Publishing Company
Truth Publishing Company is a family-owned company based in Elkhart, Ind., and is part of Federated Media. They inform, educate and serve their community through local news and product innovation. Their core products include a daily newspaper,elkharttruth.com, flavor574.com and a growing number of digital publications.
About Youneeq
Youneeq is a patent pending personalized content recommendation technology for online publishers, advertisers and e-commerce businesses. While making predictive content suggestions to a website visitor’s content consumption behaviours, Youneeq drives overall audience engagement, session times, page impressions and reduces bounce rates for websites. Youneeq is CMS and device agnostic, working across networks, technologies and devices, in real time. Websites integrating Youneeq’s groundbreaking technology see increased ad performance, conversions and ROI on content.
About Digital Cavalier Technology Services Inc.
Digital Cavalier is a full service information technology firm based out of Victoria BC, dedicated to developing cutting edge sales, marketing technologies and solutions.
